nawkcire

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Tag Archives: marketing

Re: #472 Where are you Steam Sales?

A response to #472 Where are you Steam Sales?.

I’ve been on Steam for almost a decade (According to my badge, 8 years) and I’ve seen Steam change it’s marketing and this year I think they’re trying to wean their users towards what they want their platform to become.

At first when I started Steam, it was mainly AAA titles getting the holiday sales page. It was tough back then to look online for games other than what’s popular and hyped. With the advent of Greenlight, there has been bunch of submissions and approved games listed on the market. This is where the problem lies with the users and the consumers on Steam.

The indies don’t necessarily have a marketing team running round the clock to advertise their game since they want to produce the product than enhance their own image. Usually these small studios are running on a timeline and a budget unlike larger studios who can afford a bit of time wasted. This race to publish has granted us something unique in the industry at the moment, early access.

In my personal opinion, some of the developers seem smart on when to go fully public on their early releases while some have been just pushing hard to get the funding they wanted. While others are focused too into their product and they create a great product but not enough to generate awareness of it. So most games I found have either don’t reach expectation of the game while some just go under for not being well funded. This is what’s great about Steam. Steam can act as the marketing platform to sell the game on behalf the developers. And I think Steam sees this and it’s why a lot of early access titles are on sale for the holidays. It generates awareness for these games at an appropriate price while giving players the opportunity to be the kid in a candy store to buy a lot of games for a small cost.

Perhaps the lackluster feeling you are receiving is being you are not sure about these games and it feels you are not getting the sales you were expecting. I too felt the same way and it is indeed very difficult to buy a game when most of the catalogue is on sale. To that, I say we take the lessons we learned from Watch_Dogs; we take a risk regardless how much we spend and how popular the game, but it is indeed our risk to take.

Thanks for the article!

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